As part of the Greetz rebranding, I developed a new newsletter template. I started working within Figma to determine basic design guidelines in a mini design system. I then translated these guidelines into separate components from which newsletters can be composed. Each component consists of a desktop and mobile version and can be used independently.
The template is based on the website and developed in Figma. It consists of various components such as headers, footers and progress bars in both a desktop and mobile version.
The template is developed for different purposes, varying from commercial promotions to inspirational messages. By examining and determining how images and communication can best be placed, optimal readability on each device is ensured.
Although the template is based on the website, it has been developed from A to Z in Figma. Different rules sometimes apply to email marketing than to web, such as responsive design. Text, titles and CTAs have all been redefined specifically for this template. Every component has different stages (left of right functionality) and can be edited by a marketeer.