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Brand activation John Frieda

Description

When working for advertsing agency Urbanology, I designed a brand activation campaign for John Frieda. The goal was to collect personal data (lead generation) by having visitors ‘confessing’ their ‘hair sins’ by playing a quiz.

 

The designs don’t meet today’s WCAG standards and guidelines, but at the time it exceeded all expectations and it was a fun and extensive assignment.

Type:

Landingpage Quiz

Software:

Photohop

Date:

August, 2012

Category: