When working for advertsing agency Urbanology, I designed a brand activation campaign for John Frieda. The goal was to collect personal data (lead generation) by having visitors ‘confessing’ their ‘hair sins’ by playing a quiz.
The designs don’t meet today’s WCAG standards and guidelines, but at the time it exceeded all expectations and it was a fun and extensive assignment.
Landingpage Quiz
Photohop
August, 2012