The goal of this newsletter was to inspire customers by showing different moments and situations you can surprise a loved one. To increase engagement, the newsletter had to be visually attractive and surprising. Ultimately, I chose to develop a long scroll template that showed an apartment building with different recipients in different situations. The red thread (part of the brand) connects the people and situations. The copy is included as html text for better display. The apartment is created in Illustrator and the post processing in Photoshop.
Digital newsletter
Increase engagement
April, 2024