During my career at Greetz I coordinated and executed many product and model photoshoots. These usually took place in the company’s own studio. My tasks included planning, coordination, directing the photographer and stylist and in some cases also working as a photographer myself. In order to achieve good photos that fit the brand, I created my own guidelines that determined the end result. These apply to product photography used on galleries and product detail pages, but also campaign photography used in promotional banners, for example for a homepage or newsletter. A unique style has been established for the photography, which results in a recognizable and consistent store.
Greetz
Art Director, Photographer