The importance of grey
Most interface projects you work on are simply going to need multiple shades of grey, usually around 10 different shades. By definition, true grey has 0% saturation in it, aka no color.
Hierarchy
When presenting data to people, it’s easy to fall into a trap where we just display every entry with a label. It’s much easier to present data by just emphasizing important information, making the interface easier to use while at the same time making it feel more polished.
Clear visual hierarchy
Having a clear visual hierarchy refers to how the essential elements in an interface appear about each other. This is the most important tool to make an interface feel well designed. When everything in your interface is competing for attention, it feels sloppy, noisy, and chaotic. It makes it hard for people to understand what
Typography cases
Changing between different text cases can impact the look and the perceived functionality of the design. It’s rarely a good idea to use only lowercase unless there is a solid reason to do so, whether it’s a branding thing or anything else. But it’s “rules of thumb” here, not the letter of the law.